Posts from September 2017

Step Into The Light

LightGrams September 28, 2017 Volume 21, Number 33 L.L. Bean is a brand that has become associated with outdoor clothing and gear. They’ve worked hard to build this identity. Last week they took their advertising of this theme to a whole new level. An insert was prepared for the New York Times. At first glance…

Don’t Forget The Fuel

LightGrams September 21, 2017 Volume 21, Number 32 Sean Harris’ run of bad decisions began last week when he decided to rob a gas station in LaPorte, Indiana.  After suggesting to the clerk that he had a gun, he made off with food, drinks, and cigarettes. Sean’s second bad decision was revealed soon after his…

The Good News Network

LightGrams September 14, 2017 Volume 21, Number 31 You need to hear about Amiah Van Hill of Hayden, Idaho. This second grade student has been selling lemonade, like thousands of other young children do. But Amiah has a different purpose in mind. She’s not out to buy toys, clothes, or a new pet; she wants…

Sniffing Out Fake News

LightGrams September 7, 2017 Volume 21, Number 30 A story carried by the Associated Press on August 31, 2017 notes that two professors at Penn State University have been awarded $300,000 in grants from the National Science Foundation.  The grants will help fund a project in which the professors hope to develop programs that “will…